NYFW:
Meira Lavin of vente-privee
I
used to be of the mind, "If I'm going to buy it, then I need to wear and
feel it in person." Well that was
until the whole flash-sale craze occurred.
What used to be a tactile style of shopping gave way to convenience and
in a way, laziness. Now I can sit at a
coffee shop or lounge on my sofa scrolling through pages and pages of brands
and styles. No longer am I pounding the
pavement so to speak, rummaging through isles of clothes, or waiting for a
fitting room. From the comfort of my
house, I can shop until--well I guess I've already dropped since I'm reclining
on my sofa but you get the point.
If
you've ever shopped at Gilt, My Habit, or Hautelook to name a few, then you
have vente-privee to thank for that. I
had the pleasure to meet Meira Lavin (Merchandising Director and Senior Exec
for vente-privee) at the American Skybox during MBFW. She held a personal Q&A for the skybox
but I had the opportunity to chat with her afterwards. She explained the history of vente-privee and
how they changed the way we thought of shopping. But as a consumer and an avid online shopper,
I wanted to know the details (here's a recap of our converation).
COG: Tell us a little about
vente-privee.
ML: vente-privee is a French company
that started the flash-sale concept. We provide
big designers and name brands at great prices (She went on to talk about the
outfit and the brands she was wearing.
All of which were deeply discounted.)
COG: Do you reach out to brands or do
they reach out to you?
ML: It's a little bit of both. We reach out to brands we like but also they
reach out to us.
COG: Are the items usually old stock
from previous seasons or current?
ML: For the most part they are
current. We obtain items that are
overstocked at retailers or from the brands themselves.
COG: Thank you for chatting with me and
enjoy the rest of NYFW.
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