Levi's 501 and Lookbook.nu Party in San Francisco

     This past Thursday, I had the privilege of attending the Levi's #501 Lookbook party in San Francisco.  Levi's and Lookbook recently teamed up for the Levi's 501 Expert campaign to celebrate the timelessness of the always classic, always customizable, and always stylish Levi's #501 jean.

     Every guest was given a party envelope.  The lucky few with a sewing machine stamp on their envelopes won a pair of custom denim.  I happened to be one of the lucky ones, so I chose a pair of red denim.

     Upon choosing your denim, you could then customize it at the various design stations, such as adding studs or paint.  I decided to keep it simple by adding a floral pocket patch.  

     Here are pics of the two best dressed guys there.

      Below is one of the tailors adding custom fabric to the cuff of a patron's denim.

     It was a terrific night of drinks, food, music, and fashion.  Thanks Lookbook and Levi's for the great night.